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Stu255's avatar

<context>: Old parties were architected in the age of newspapers and transitioned seamlessly into the even more information centralised and monopolistic TV age. Since Steve Jobs "oh one more thing" moment, the entire landscape of information is completely restructured.

Society has very fundamentally changed from top down single source information (TV), to poly directional highly networked flows of information (social media).

It's now pretty much impossible to control what people see and think. You can pump content as hard as you like, if people don't respond to it the algorithm buries it. Therefore we live in an age of triggering and radicalising information this is an unstoppable mathematical outcome of the foundational structure of how information now flows through society.

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On that backdrop, the old parties are dead. Literally gasping dinosaurs stumbling around after the asteroid hit. They cannot and will not survive in this new environment.

The same applies to pretty much all institutions and even corporate brands. In the sense that they are fictional collective identities of legal entities. The whole concept of a corporate brand is going to die within a generation or two. Brands were an efficient way to communicate via super dense centralised pipelines that were extremely expensive to lease (half time TV commercials, etc). TV viewing figures are crashing, and even when the TV is on your attention is on your phone.

So what matters in the future?

Everything will be hyper personified, Trump personifies MAGA, Musk personifies Tesla and SpaceX, Farage personifies polite political protest, it's the Joe Roeganification of communication. Audiences want a human connection a face, a name, some tangible human who they can like. They don't want soundbites and splash screens, they want longform intimacy and trust building, smartphones offer an open platform for all personalities to broadcast themselves.

Nike marketing sort of started this snowball 50 years ago, using athletes to personify their brand, but smartphones and Zuckerberg's network hypothesis have brought it to critical mass.

What does that mean?

It means Gary's Economics podcast carries more gravitas with the British electorate than a Bank of England press release. It means Nigel Farage and his iPhone have more political gravitas than both the Labour Party, Conservative Party and the BBC combined.

Hyper personification is a relatively new phenomena, but it is only going to become stronger and stronger.

The only other dimension for 21st Century communication is audience-identity symbolism.

Because of the triggering and radicalising nature of attention maximising algorithms, audiences are becoming increasingly sensitive to the symbols of their own identity. They are becoming more and more proud and loyal to the symbols of who they perceive themselves to be.

Essentially these are things that people feel proud of. The SAS is a symbolic representation of the British people. Likewise the Quran is a powerful symbol of identity for millions of people. There are a few things (I won't list them) that are identity symbols among groups of the electorate and someone is going to figure out how to integrate these things as symbolic props to build non-contradictory electoral coalitions.

Any contradiction or paradox within an electoral coalition is pretty much irreparable in the future as there is no way to restrict the networked flow of information (LGBT for Palestine is not a sustainable coalition, as homosexuality criminalised and attracts a 10 year prison sentence in Palestine, that is not something that is going to be durable in the face of events), this likely leads to more numerous smaller natural coalitions forming. We're probably heading for a more volatile multiparty system where 4 or 5 parties challenge elections and rarely win consecutive terms.

This plays havoc with our FPTP parliamentary composition.

This will lead to even shorter term political and economic strategies, likely putting us at a structural disadvantage on the world stage as rival nations will be able to bully our perpetual succession of lame duck governments. It also means the churn of politicians in parliament will accelerate, which may be a good think as it will impose defacto terms limits via instability.

Strategically, the only hope for the UK is one of two scenarios

A) If someone somehow forms a durable 35-40% coalition.

Already there is the stalking horse of Islamists, who are on a slow and grinding path to this figure by virtual of a superior fertility rate and mass immigration, and will probably reach it some point in the medium future. So JD Vance is probably correct, there is a short window for the UK to forge a durable new electoral coalition, born of the network information age that is strong enough to exit all the ruinous historic treaties. Treaties we drafted but that have been weaponised against us, and our sclerotic contemporary political class, and actually stop the scales tipping forever against the Western liberal ideals that have been our way of life since Magna Carta.

The UK has already crested the hill on our descent into violent upheaval. You aren't allowed to say that in public places, but at private parties everyone thinks it (outside the London pimple at least).

I think Farage is almost a slam dunk for 2029, unless there is some shock even that jerks a new movement into being, I also think Farage is glaringly ill prepared for Downing Street and losing control of his schedule and may even self sabotage as the moment approaches. I think he is aware of his own super-position and is far far more comfortable outside the tent pissing in. Deep down he knows all too well that entering Number 10 will destroy his public persona, tear his life apart and cap his entire journey with a bitter ending. Farage as Kingmaker is more likely, but his own ego and superposition prevents that until the time actually comes.

B) A sort of 1990's South Africa where a deep state is architected into existence that wields strategic oversight away from the churn of front line Parliament. This is not really democracy, and there are several forms this could take, e.g. House of Lords, Supreme Court, City of London, Blair Institute's sprawling constellation of quangos, Intelligence Agencies, banking community, business sector, or maybe some group of deep pocketed capitalists. But I think this scenario is quite unlikely and would be far more likely to produce a plutocracy type outcome where the country is just strip mined.

Both A and B are already underway to some extent, with several of the named versions of B busily amassing and cementing their scope and reach.

On the whole, not a great outlook for UK.

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It's important for Dominic and others to view this, at least the last hour or so, on the subject of investigations into Special Forces. Obviously it's not as if the troops accused get any opportunity to speak out, but here's a fella breaking cover https://www.youtube.com/watch?v=nuu3ShNddKA

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