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Chris Jessup's avatar

I have been waiting expectantly for your Bismarck analysis and it doesn’t disappoint. I know you get a shed load of abuse via social media etc. I wanted to say thank you for introducing me and my son to a wider education that I never received previously. If you are ever near north East Lincolnshire and fancy rattling a couple of decent claret bottles let me know. With every best wish to you and your family.

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John R Ramsden's avatar

From your examples, and others I can think of, the main "unrecognised simplicity" in successful enterprises is to have a single goal, or limited set. But, as I sketch below, this condition is necessary but not sufficient:

* General Groves - Design and manufacture a working atomic fission bomb

* Apollo project - Land men on the Moon, and get them back to Earth safely

* Otto Bismarck - Unify Germany, under Prussian (?) control

* Alexander the Great - Conquer the territory of Persia, and beyond as the opportunity arises

* William the Conqueror - Conquer England, as soon as Edward the Confessor pops his clogs

* Maggie Thatcher - Eliminate state monopolies by privatisation, thus breaking union power

and so it goes on (I could give literally dozens of examples) ...

The problem is that politicians have a host of competing and sometimes contradictory goals (not all of which are generally agreed to be desirable, often quite the reverse), and meta goals, which they must juggle with finite resources i.e. tax revenue and manpower.

Another problem is that even if the boss or bosses have a single clear goal, in a large organisation their minions may have other primary goals, generally of a nest feathering variety in various forms. These may not contribute to and could even detract from the main goal. Some, such as civil servants, may even be actively trying to scupper a primary goal of which they disapprove.

Yet another problem is changing priorities. From Robert Townsend's book "Up the Organization", Knopf, (1970):

"I was to learn later in life that we tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization."

(Some rogue, most likely Townsend himself although no one knows for sure, claimed this was a quote by a Roman author called Petronius Arbiter, who lived around the time of Emperor Nero and whose most well known work was a "novel" called The Satyricon. This misattribution has spread round the Internet like a virus!)

So it seems to me it is futile in a true democracy, especially in the complex and internationally entangled societies of today, to expect the leadership to be effective in every area and please everyone. They must concentrate on their main priorities, and stick at it, just as Maggie Thatcher and Keith Joseph for example had a principle aim of bringing the unions to heel by depriving them of monopolies with which to hold the country to ransom.

So in summary a recipe for success is:

- Have limited goals, preferably only one main one. Don't try and spread your net too widely!

- Stick to them, as far as possible (e.g. don't be swayed or diverted by temporary media storms)

- Ensure everyone in the organisation is working towards them, and none are hampering them

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